The legal partner scaling consumer brands actually need
Marshall GC provides fractional general counsel and strategic advisory to e-commerce and consumer brands navigating the complexity of international growth.
Most scaling brands do not need a law firm on retainer. They need an experienced legal mind who understands their business, works at their pace, and thinks commercially.
What we do
Advisory built around how you grow
Fractional General Counsel
Ongoing legal support for brands that need experienced counsel without building a full in-house team.
Strategic Projects
Defined-scope advisory for international expansion, licensing programs, distribution agreements, and partnership development.
Brand Protection & IP
Global trademark strategy, portfolio management, and proactive brand protection. When enforcement is needed, we handle initial steps and manage the process with specialist counsel.
Trusted by founders
What clients say
"Richard has been instrumental in helping us navigate the legal complexities of scaling a global brand. His understanding of fashion, licensing, and international operations is exceptional, and he operates as a true extension of our team."
CEO
Global Fashion & Lifestyle Brand
"We needed someone who could move at our pace and think commercially, not just legally. Richard immediately understood our business and helped us structure partnerships we would not have got right on our own."
Founder
DTC Beauty Brand
"Having Richard as a fractional general counsel gave us the confidence to expand into three new markets in twelve months. He handled the complexity so we could focus on growth."
CEO
E-Commerce Lifestyle Brand
Who we work with
Founder-led brands ready to scale
We work with e-commerce and consumer brands, typically between $3M and $100M in revenue, that are growing faster than their legal infrastructure can keep up.
Marshall GC works with ambitious consumer brands navigating international growth, including BLVCK Paris, a global fashion and lifestyle brand operating across multiple markets.
We bring that same calibre of thinking to every client engagement.
Select Transactions
Negotiations and agreements involving
Richard has advised on commercial transactions, licensing agreements, and strategic partnerships involving the following organisations.
Warner Bros.
Licensing & brand collaboration
Artestar
Artist licensing & IP partnerships
Casetify
Co-branding & product collaboration
IMG
Brand licensing & representation
Paris Saint-Germain
Lifestyle & brand partnership
Crypto.com
Commercial partnership
Mattel
Product licensing & collaboration
TKO Group Holdings (UFC)
Licensing & commercial partnership
Charles & Keith
Retail collaboration & distribution
International Reach
Distribution agreements across
Experience structuring and negotiating complex distribution agreements across multiple jurisdictions.
United KingdomEuropean UnionTaiwanJapanKuwaitUnited StatesChinaAustraliaGCC (UAE, Saudi Arabia, Bahrain, Oman, Qatar)PhilippinesMexico
Stay informed
Legal insights for scaling brands
Practical advice on IP, licensing, international growth, and more.
Talk to us about where you are headed
A short conversation to understand your brand, your challenges, and whether we are the right fit.